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Advertising & Public Relations
Advertising and Public Relations
3000 B.C - The first advertising is seen when the
post announcements on city walls
1800 B.C. – Farm bulletin instructing farmers how to plant crops in Sumeria is earliest example of educational material.
50 B.C. – “Vox populi, vox dei,” which means “the voice of the people is the voice of God,” coined by the Romans in a very early example of public relations.
produced a book with the first printed advertisement.
1585 – Thomas Harriot publishes A Brief and True Report of the New Found Land of Virginia to gain public support for Sir Walter Raleigh’s expedition to Roanoke in present-day Virginia.
Thomas Harriot (c.1580s)
1609 - Even in its earliest years of settlement, America was “Open for business,” where commerce flourished.
1623 – College for Propagating the Faith is created by Pope Gregory XV to keep followers and attract new ones for the Catholic Church. This is believed to be the origin of the term, “Propaganda.”
Pope Gregory XV (c. 1620s)
First newsbooks with ads
1641 - In the United States, Harvard begins the first fundraising effort.
1650s – Global expansion brings new and popular commodities from other countries
Coffee Advertisement (c.1657)
1704- The first newspaper advertisment was published in the
. It was an announcement seeking a buyer for an Oyster Bay, Long Island estate.
1735 Ben Franklin sells space ad space in Pennsylvania Gazette
Picture of Ben Franklin
Ben Franklins Join or Die Ad
Boston Tea Party
The Pennsylvania Packet & Daily Advertiser
, America's first successful daily newspaper, starts in Philadelphia.
1787-1788 – Alexander Hamilton, John Jay, and James Madison write the Federalist Papers to gain public support for ratifying the Constitution of the United States.
Collection of the Federalist Papers (c.1787)
Volney B. Palmer
of Philadelphia, Pa created the first “Space Broker” Ad Agency.
1833- Andrew Jackson hires
, first presidential press secretary.
1836 - New York Herald publisher James Gordon Bennett increases cost of advertisements to lower cost of newspapers, a practice that occurs today.
James Gordon Bennett
begins first ad agency
1842 – P.T. Barnum exhibits his “Fiji Mermaid” using many fantastical advertisements to attract an audience.
Advertisement for “Fiji Mermaid”
1850’s- National advertising begins in the U.S after the civil war.
is the first to run a full-page ad in a paper, advertising his own literary, The New York Ledger.
May 29, 1886, the first
appeared in the Atlanta Journal
P.T. Barnum (c. 1850s)
1869, F. Wayland Ayer begins became the service Ad Agency
printed the first copyrighted store advertisement.
begins mail order business by issuing their first catalog.
J. Walter Thomas
bought Carlton & Smith, an advertising broker that sold ads in religious journals, and expanded the company and began placing ads in women's magazines. He also began to create advertisements and aid to clients that wanted to develop trademarks and package designs.
1880- John Wanamaker hires
John E. Powers
to advertise for his department store. John E. Powers is known as the "father of honest advertising".
1880 Brands appear
1882- Procter and Gamble Co. began advertising for
1883 Andrew Jackson hires
first presidential press secretary
Picture of Andrew Jackson
George P. Rowell
founded Printer's Ink.
establishes first corporate public relations department
1891 – In the new era of slogans, Kodak introduces the slogan, “You press the button, we do the rest.”
Kodak ad (c. 1891)
1893 Frank Munsey drops the price of Munsey's Magazine to 10¢ and the cost of subscriptions to $1, marking the first attempt at keeping a magazine afloat by advertising revenue rather than newsstand sales.
Picture of Frank Munsey
William Jennings Bryan and William McKinley
launch first national political campaigns
Famous political cartoon from the election of 1896
1900 - N.W. Ayer and J. Walter Thompson send advertisements to Latin America, in some of the first global advertisements.
Ad from the agency of J. Walter Thompson (c. 1900)
Ivy Leadbetter Lee
wrote the "Declaration of Principles" for openness and honesty in dealing with the public.
Rollin C. Ayres
became the first president of the San Francisco Advertising club.
The Publicity Bureau
, first publicity company
1906 W.K. Kellogg places his first ads for Corn Flakes in six midwestern newspapers. By 1915, he is spending $1 million on national advertising.
First Kellogg's Ad
breaks its "The skin you love to touch" campaign in the Ladies' Home Journal, marking the first time sex appeal is used in advertising.
Federal Trade Commission
Cadillac’s Penalty of Leadership
1916- Creel Committee created to keep American public happy with World War I and financially aid the Red Cross.
One of the most famous images in American history (c. 1910s)
1917- President Wilson establishes
Committee on Public Information
, Roy Durstine, and Alex Osborn founded the Barton, Durstine, & Osborn agency, which became one of the leading advertising agencies in the world.
Russell T. Gray
founded the Engineering Advertiser's Association.
first radio commercial
he Hollywood sign
was built above town for $21,000
first regular broadcast
writes Crystallizing Public Opinion (and coins the term Public Relations)
Video of an interview with Edward Bernays
and James Orr Young founded Young and Rubicam.
The Eveready Hour
, first regularly scheduled broadcast sponsored series
1927- Ludel Sauvageot is the first women graduate of the journalism program from
Torches of Liberty
1929 – “Light’s Golden Jubilee,” created by Henry Ford, celebrates the 50th anniversary of the light bulb with festivities and prominent guests in one of the largest public relations events of the era.
Invitation to “Light’s Golden Jubilee” (c.1929)
- Franklin D. Roosevelt uses Fireside Chats to sway public opinion and introduce New Deal to American public.
Fireside Chat photo of Franklin D. Roosevelt
1932- Edward L.Bernays wrote “Criticizing Public Opinion”
Edward L. Bernays
Raymond O. Mithun
Foreign Agents Registration Act
Wheeler – Lea Act
founded Bates Worldwide.
Neil H. Borden
published the " The Economic Effects of Advertising".
The War Advertising Council is organized to help prepare voluntary advertising campaigns for wartime efforts. The council garners $350 million in free public service messages. After the war it is renamed the
Public Relations Society of America
1945 1st time beer com"
Beer sponsored the first telecasts
World War II Lucky Strike cigarette ad (c.1945)
1945 – In a very sensitive and carefully planned press release, the United States government tells citizens that an atomic bomb has been dropped on the Japanese city of Hiroshima.
Federal regulation of Lobbying Act
1947- Public Relations Society of America (PRSA):
to the public
ad appeared on TV
becomes the largest advertising medium in the world.
PRSA Code of Ethics
1957 Packard’s the hidden persuaders
Picture of the book
Quiz show scandal
PRSA accreditation program
1964 After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines
ban cigarette ads
1964- first color television ad for The Coca-Cola Company called “
1969- Advertising Age named
Mary Wells Lawrence
one of the top 10 newsmakers of the 1960s.
National advertising review board
established: TV cigarette
banned from TV
1976 The Supreme Court grants
advertising First Amendment
1977- Nike introduces
“There is no finish line”
1982- Campaign by
Johnson & Johnson
public relations firm saved the brand and restored trust in the product
1988- Nike Launches
“Just Do it”
1989 – Exxon Valdez oil tanker runs aground causing one of the largest oil spills in U.S. history, creating a public relations nightmare for the Exxon Corporation.
Coca-Cola ads from abroad (c. 1990’s)
introduced what would become one of the most popular symbols of Coca-Cola advertising: the animated polar bear
<nobr>Coca-Cola</nobr> polar bear advertisement
Joe Camel banned
1999 – Anheuser-Busch launches a campaign against drunk driving. This was a unique move for a company that sells alcohol.
One of Anheuser-Busch’s recent drunk driving ads (c.2009)
2001- Apple Computers publicly announces the iPod campaign.
First Generation ipod
Operation Iraqi Freedom
r unbrand America
2005 MI4 imitated chaos scenario
ad spending exceeds radio's
help on how to format text
Turn off "Getting Started"